Marketers
This year online video will surpass the mass-market benchmark with over 50%† of the US population watching online content. Video accounts for over 9 Billion* impressions a month growing 100% year over year. EMarketer projects online video advertising to grow from $700M to $4B over 4 years. As large as this number sounds it is dwarfed by Cable television's $110B ad market. As online audiences grow and ROI measurements increase online video represents an ever more compelling medium for video advertising. Video represents one of the largest growing online advertising markets with the potential to surpass search advertising.
As video grows as a channel for advertising so do the requirements for measuring distribution channels, gauging advertising effectiveness, and gathering feedback.
Reach
Is my advertising effective? We track the reach and viewing time of your content, which helps identify your hot markets.
Audience Makeup
Which unique viewers saw your message? We track who views your content and where they viewed it.
Content Fit
What type of advertising is most effective? Experiment with pre-roll, post-roll and overlay which helps you establish the best fit for your business.
Go Viral
What websites are embedding the content and how is it spread? We track websites that use and spread your content virally.
Illumenix is bringing to video the accountability expected from online marketing...
Source: † Emarketer / * Comscore
